- Free Estimator Tool
Google Ads Budget Calculator
Estimate how much you should spend on Google Ads before launching your next campaign. Our free calculator helps HVAC, plumbing, and water damage businesses estimate monthly budget, clicks, cost per lead, leads, and projected revenue in less than a minute.
0 of 5 complete
Step 1
Select your industry
HVAC
Heating, ventilation & air conditioning
Plumbing
Residential & commercial plumbing
Water Damage
Restoration & remediation
Step 2
Select your market size
Under 200k pop.
Small Market
e.g. Boise, Lubbock, Fargo
200k – 1M pop.
Medium Market
e.g. Louisville, Raleigh, Omaha
1M+ pop.
Large Market
e.g. Chicago, Houston, Phoenix
Step 3
Enter your numbers
Revenue per booked job on average
$
How many inbound leads do you want?
% of leads you convert to booked jobs
%
Please select your industry, market size, and fill in all three fields before calculating.
Estimate Ready
Your estimate for —
Based on industry benchmarks for your selected market and trade.
Monthly Ad Budget
—
Paid directly to Google
Est. Monthly Clicks
—
Targeted search traffic
Est. Leads / Month
—
Calls + form submissions
Cost Per Lead
—
Budget ÷ leads
Cost Per Click
—
Avg. in your market
Est. Monthly Revenue
—
Based on your close rate
Estimated Return on Ad Spend (ROAS)
—
—
These are estimates, not guarantees. Figures are based on aggregated US home-service industry benchmarks. Actual results depend on your city's competition, landing page quality, offer strength, ad copy, and how tightly campaigns are managed. EZEGrow will give you an honest, market-specific projection on your first call — no pitch, no pressure.
Get a free audit of your Google Ads account
We'll show you exactly where your budget is leaking and what we'd fix first. If we're not the right fit, we'll tell you that too.
20 minutes · No pitch, no pressure · Audit delivered within 48 hours
