- Google Ads · US Home Services · Real Results
118 Conversions in 30 Days. This Is What Real Google Ads Management Looks Like.
- Why Results Matter
Any Agency Can Promise Leads.
We'd Rather Show You the Data.
Numbers don't lie
CPL, CTR, conversion rate, and ROAS matter. If your agency can't explain these metrics, it's time to ask why.
Vanity metrics hurt you
Clicks don't pay the bills. We focus on ROI, calls, booked jobs, and revenue that grow your business.
Case studies hold us accountable
Every result comes from a real campaign. We share real numbers and the context behind them, not just the highlights.
- Google Ads Case Studies
Three Trades. Real Campaigns. Here's What Happened.
Each case study below reflects real account work. Strategy decisions, campaign structures, and result ranges are drawn from actual campaigns. Specific client details are kept confidential by request.
- HVAC Google Ads Case Study
Residential HVAC Company — Phoenix, AZ
Industry
HVAC
Location
Phoenix Metro, AZ
Ad Spend
~$11–$15/day
Timeline
30–60 days
- HVAC Google Ads
The Goal
Generate more booked AC repair and emergency HVAC calls during peak summer while keeping daily ad spend under $15. The account had one broad campaign and no call tracking.
The Challenges
One campaign covered emergency repairs, maintenance, and installations, forcing all services to compete for the same budget.
No call tracking was installed, so clicks were treated as conversions instead of real leads.
No negative keywords were used, wasting budget on DIY searches, job listings, and educational queries.
Ad copy was generic, with no city name, response time, or urgency for emergency searches.
The Strategy
We first installed accurate conversion tracking for phone calls and form submissions. Then we created separate ad groups for emergency repairs, maintenance, and installations.
High intent keywords received higher bids, and we rewrote every ad with the city name, response time, and a clear call to action.
Campaign Improvements
- Installed accurate conversion tracking for calls and forms tied to the exact keyword.
- Created dedicated ad groups for each service with separate budgets and bidding.
- Added 400+ HVAC specific negative keywords to block irrelevant searches.
- Rewrote ads with the city name, response time, and service specific messaging.
- Focused targeting on serviceable ZIP codes to reduce wasted impressions.
- Scheduled ads during peak call hours with higher bids when demand was highest.
118
conversions in 30 days
9.67%
click-through rate
~$11/day
ad spend to achieve this
↑63%
conversion rate improvement
- Plumbing Google Ads Case Study
Local Plumbing Company — Dallas, TX
Industry
Plumbing
Location
Dallas–Fort Worth, TX
Ad Spend
$1,800/mo
Timeline
5 months
- Plumbing Google Ads
The Goal
Reduce the cost per lead for emergency plumbing calls while maintaining lead volume. The account was getting clicks, but too few were turning into booked jobs.
The Challenges
Budget was wasted on searches for plumbing supplies and DIY products instead of people looking to hire a plumber.
The landing page was generic, with no service specific messaging or visible phone number.
Quality Scores averaged 4 out of 10, increasing the cost per click.
Ads lacked trust signals such as response time, upfront pricing, and licensing.
The Strategy
We analyzed the search terms and found over 40% of spend was wasted on irrelevant searches. After adding a comprehensive negative keyword list, we rebuilt the account around four core services: drain repair, water heaters, leak detection, and maintenance.
Each service received its own ad group with matching keywords, ad copy, and landing page recommendations to improve Quality Score.
Campaign Improvements
- Removed 376 wasted search terms in the first week.
- Improved average Quality Score from 4 to 7 or 8 by aligning keywords, ads, and landing pages.
- Built dedicated ad groups for drain cleaning, leak repair, water heaters, and sewer services.
- Added structured snippets highlighting services, licensing, and service areas.
- Switched to Target CPA bidding only after collecting 30 days of reliable conversion data.
31
leads in first 2 weeks
7–8/10
quality score (was 4)
-53%
cost per lead reduction
9.8%
conversion rate (was 3.6%)
- Water Damage Google Ads Case Study
Water Damage Restoration Company — Atlanta, GA
Industry
Water Damage Restoration
Location
Atlanta Metro, GA
Ad Spend
$2,500/mo
Timeline
90 days
- Plumbing Google Ads
The Goal
Generate more emergency calls from homeowners while reducing low value leads. The account was getting calls, but many were not turning into high value jobs.
The Challenges
The campaign targeted too large an area, wasting budget outside the real service zone.
Budget was split evenly across all services instead of prioritizing emergency water extraction.
Ads ran outside business hours, sending callers to voicemail.
There was no separation between homeowner searches and commercial quote requests.
The Strategy
We reduced the service area, focused more budget on emergency water extraction, and matched ad schedules to business hours. Every ad emphasized fast response times to attract high intent emergency searches.
Campaign Improvements
- Reduced targeting from a 40 mile to a 15 mile service area.
- Allocated 65% of the budget to emergency water extraction keywords.
- Matched ad scheduling to operating hours with on call messaging after hours.
- Added call only ads to increase phone calls from mobile users.
- Used ad customizers to display real time response availability.
70
leads in 30 days
5.2×
ROAS achieved
−61%
cost per lead reduction
12.1%
conversion rate (was 4.7%)
- Before vs. After
What Changes When We Take Over an Account?
❌ Before EZEGrow
- Not installed
- 0–50 (if any)
- 1 campaign, all services
- 3–5 / 10
- Too wide, budget spread thin
- Generic, no local signal
- 1–3%
- 2–5%
✓ After EZEGrow
- Every call + form tracked
- 400–500 from day one
- Separate per service & intent
- 7–9 / 10
- Tightened to real service zone
- City name, response time, direct CTA
- 7–10% (9.67% achieved)
- 9–14%
- Campaign Improvements
What Do We Actually Change Inside Your Google Ads Account?
Accurate Conversion Tracking First
We use a trade specific negative keyword list to block irrelevant searches, then review search terms every week to eliminate new wasted spend.
400–500 Negative Keywords, Day One
We use a trade specific negative keyword list to block irrelevant searches, then review search terms every week to eliminate new wasted spend.
Dedicated Campaigns Per Service & Intent
Emergency repairs, maintenance, and installations need different campaigns. We give each service its own budget, bidding, and ad copy to maximize results.
Local, Benefit-Driven Ad Headlines
Generic ads rarely win. We write city specific, service specific ads that attract more clicks and qualified leads.
Geographic & Scheduling Precision
We target only your service area and highest value ZIP codes, with ad schedules that match your business hours to reduce wasted clicks.
Keyword → Ad → Landing Page Alignment
Better Quality Scores mean lower cost per click. We align keywords, ads, and landing pages to improve Quality Score and reduce CPC without increasing bids.
- Reviews
Owners Who Stopped Guessing
"Deep understanding of Google Ads strategy and an exceptional ability to explain complex things clearly. He consistently beat my expectations on turnaround without compromising quality, and genuinely cared about my business goals."
Rene Villeda
Google Ads client · LinkedIn
"It's hard to know who to trust with your campaigns. Zeeshan's work ethic and expertise with our site have been excellent. If you're looking to hire someone, I strongly suggest messaging him."
Paul Newton
Business owner · LinkedIn
"The audit was clear, well-organized, and showed deep expertise. Key improvements with actionable suggestions — everything was easy to understand. Highly recommend."
City Smart
Audit client · LinkedIn
- FAQ
Google Ads Case Studies: Quick Answers
Are these Google Ads results typical for HVAC and plumbing companies?
What ad budget do I need for HVAC, plumbing, or water damage Google Ads?
Do you guarantee results?
How do you track which Google Ad actually produced a booked job?
What trades do you work with?
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