Search volume for "AC not working" spikes hard after a storm knocks out power for days — a different buyer than a routine July repair call. Bids and copy need to shift toward emergency restart and flood-damage terms, not stay static.
A homeowner in a flood zone replacing a unit after water damage is often working with an insurance adjuster on a different budget and timeline than someone with a broken capacitor. Mixing these wastes spend on mismatched messaging.
Post-storm markets attract unlicensed out-of-state crews chasing insurance payouts. Houston homeowners increasingly search "licensed" and "TDLR" specifically — skipping that language costs trust to competitors who include it.
$22–$38
$400–$8.5k
$20–$33
$410–$580
$14–$25
$340–$540
$12–$22
$3.6k–$8.2k
Active Year-Round, Peaks Jul – Aug
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Active Jun – Nov (Hurricane Season)
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| Keyword | Category | Intent | Typical Job |
|---|---|---|---|
| licensed AC repair Houston TDLR | Trust/Emergency | High | — |
| AC repair Katy TX | Geo | Mid | Repair · $400–$600 |
| flood damage AC replacement Houston | Storm | High | Replace · $5,500–$8,500 |
| Kingwood HVAC replacement | Geo/Storm | High | Replace · $5,000–$8,000 |
| emergency generator compatible AC | Storm | High | Repair · $450–$700 |
| Houston AC repair near me | Cooling | High | Repair · $380–$580 |
| Sugar Land new AC installation | Geo/Install | Mid | Install · $4,200–$8,800 |
| Heights window unit repair | Geo | Mid | Repair · $250–$450 |
| furnace won't turn on Houston | Heating | High | Repair · $340–$540 |
| duct cleaning after flood Houston | Storm/Maintenance | Mid | Service · $300–$600 |
Price-aware, wants a tech dispatched today.
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Insurance-timeline, coordinated remotely with adjuster, much higher ticket.
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