Google Ads · US Home Services

Google Ads for HVAC Companies That Actually Get the Phone Ringing

Emergency repairs, seasonal tune-ups, and new installs. We build Google Ads campaigns around how your customers actually search and track every call back to the keyword that made the phone ring.

✓ Free audit · No contracts · Cancel anytime

Position #1 — Your Ad Sponsored

yourhvaccompany.com

Emergency AC Repair — Tech Dispatched in 60 Min

Licensed HVAC techs. Same-day service. Upfront pricing. Call now — we answer 24/7.

HVAC Campaigns Built Around How People Actually Search

Different intent needs a different ad structure. We build separate campaigns for each service type so high-intent searches get the highest bids and the best copy.

Summer / AC Repair

→ AC not cooling house
→ Emergency AC repair
→ Same-day AC repair
→ AC unit not turning on

Winter / Heating

→ Furnace not working
→ Emergency heat repair
→ Heater stopped working
→ Furnace replacement cost

Maintenance & Tune-Ups

→ AC tune up near me
→ HVAC maintenance plan
→ Spring AC checkup
→ HVAC service agreement

Emergency / 24-Hour

→ 24 hour AC repair
→ HVAC emergency service
→ AC out at night
→ After hours HVAC service

Why Do Most HVAC Ad Accounts Bleed Money?

These three issues show up in almost every HVAC account we audit.

Burning spend on DIY searchers

Broad match pulls in "how to fix my own AC" and "AC repair YouTube." You pay the same per click as a homeowner ready to book a tech.

No seasonal structure

Running one campaign year-round means your AC repair keywords compete for budget with maintenance calls in spring. Separate campaigns fix this.

Clicks tracked, calls aren't

Most HVAC jobs start with a phone call. If your agency can't tell you which keyword drove each call, you're optimizing blind.

HVAC Search Volume Peaks Twice a Year. Are Your Bids Ready?

AC repair searches spike in May–August. Heating searches spike in October–January. Running one flat campaign through both peaks means you’re either underbidding at the wrong time or burning budget in the off-season.

Summer Peak · Jun – Aug

AC Repair & Cooling

→ AC not cooling house
→ Emergency AC repair
→ Same-day AC repair
→ Air conditioner replacement

Avg. CPC

$18–$35

Ticket avg.

$420–$600

Fall Prep · Sep – Oct

Maintenance

→ Furnace tune-up before winter
→ HVAC maintenance plan
→ AC winterization service
→ Annual HVAC checkup

Avg. CPC

$8–$16

Ticket avg.

$120–$250

Winter Peak · Nov – Feb

Heating & Furnace

→ Furnace not working
→ Emergency heat repair
→ Heater stopped working
→ Furnace replacement cost

Avg. CPC

$15–$28

Ticket avg.

$380–$550

Spring Ramp · Mar – May

AC & System Installs

→ Spring AC tune-up
→ New AC unit installation
→ HVAC system replacement
→ Central air install near me

Avg. CPC

$12–$22

Ticket avg.

$3,500–$8,000

Why Shouldn't AC and Heating Campaigns Share a Budget?

When cooling and heating keywords compete for the same daily budget, the wrong service wins at the wrong time. We separate them completely with different campaigns, different bids, and different landing pages.

AC & Cooling Campaign

Active May – September

$22

Avg. CPC

$480

Avg. Ticket

emergency AC repair near me

AC not blowing cold air

same day AC repair [city]

air conditioner replacement cost

24 hour AC service

Emergency repair searches after 5pm and on weekends convert at 2.3× the rate of daytime searches. We schedule bid multipliers for evenings and weekends from June–August.

Heating & Furnace Campaign

Active October – March

$19

Avg. CPC

$420

Avg. Ticket

furnace not working tonight

emergency heating repair

heater stopped working

furnace replacement cost

heat pump repair near me

When temps drop below 32°F, heating searches spike 3–5× within 24 hours. We use weather-triggered bid adjustments so your budget scales automatically when the cold front hits.

Every Keyword We Target and Why

Not all HVAC searches are equal. This is how we classify every keyword before we bid on it — intent level, category, typical volume, and what kind of job it usually produces.

Keyword	Category	Intent	Volume	Typical Job
emergency AC repair near me	Emergency	High	High	Same-day repair · $350–$600
AC stopped working	AC Repair	High	High	Same-day repair · $280–$520
furnace not working tonight	Emergency	High	High	Emergency heat call · $300–$550
HVAC repair [city name]	Repair	High	High	Service call · $250–$480
same day furnace repair	Emergency	High	Med	Emergency repair · $320–$580
new AC unit installation cost	Install	Mid	High	Full system replace · $4k–$10k
HVAC system replacement near me	Install	High	Med	Full system replace · $5k–$12k
central air installation [city]	Install	High	Med	New install · $6k–$14k
AC tune up near me	Maintenance	High	Med	Tune-up · $89–$180
HVAC maintenance plan	Maintenance	Mid	Med	Annual agreement · $180–$400
spring AC checkup	Maintenance	High	Med	Tune-up · $89–$150
heat pump repair near me	Heating	High	Med	Repair · $300–$600
furnace replacement cost	Heating	Mid	High	Full replace · $3k–$7k
24 hour HVAC repair	Emergency	High	High	After-hours call · $380–$680
indoor air quality testing	Maintenance	Mid	Med	IAQ service · $150–$350

Repair Leads vs. Installation Leads: Same Click, Very Different Money

A homeowner searching “AC repair” needs a service call. Someone searching “new AC unit cost” is considering a full system replacement. We separate ad groups, landing pages, and tracking for each because they have very different intent.

Service Call Leads

High urgency and fast close. Homeowners need help today, often within hours of searching. Speed and trust signals in the ad win the click.

$29

Avg. CPC

$480

Avg. Ticket

4–8h

Close time

AC not working near me

furnace repair same day

HVAC repair [city name]

air conditioner not cooling

24 hour heat repair

System Replacement Leads

Longer decision cycle and a much higher ticket value. Homeowners are researching a major purchase, so ad copy focuses on financing, warranties, and energy savings rather than speed.

$68

Avg. CPC

$6.8k

Avg. Ticket

1–7d

Close time

new AC unit installation cost

HVAC system replacement near me

central air install [city]

heat pump installation cost

replace old furnace with new one

HVAC Specialists vs. General Agencies

General Agencies

Manage HVAC like any other local business

One campaign for all HVAC services year round.
No negative keyword list for HVAC specific waste
Can't distinguish between emergency and maintenance intent
Report clicks, not calls, jobs, or revenue.
Lock you into 6–12 month contracts

EZEGrow

Runs HVAC accounts only

Separate campaigns for emergency, seasonal, install & maintenance
500+ HVAC negative keywords baked in from day one
Emergency bids scale automatically in peak heat / cold
Every call tracked to its keyword, with weekly reports showing cost per booked job.
Month to month, we earn the renewal by performing

EZEGrow

Runs HVAC accounts only

Separate campaigns for emergency, seasonal, install & maintenance
500+ HVAC negative keywords baked in from day one
Emergency bids scale automatically in peak heat / cold
Every call tracked to its keyword, with weekly reports showing cost per booked job.
Month to month, we earn the renewal by performing

What HVAC Owners See After 90 Days

Leads, cost per call, and booked revenue, reviewed weekly. No smoke and mirrors, just the numbers.

+63%

Conversion rate first 90 days

−28%

Cost per lead after restructuring

4.5x

ROAS across HVAC accounts

Averages across the HVAC accounts we manage. Results vary by market, seasonality, and budget, and we give you an honest forecast on the first call.

EZE Grow — HVAC Client Report Live

Service Calls

138 ↑ 41%

Cost / Call

$29 ↓ 31%

Booked Rev

$52k ↑ 47%

Service calls Cost per call

HVAC Owners Who Stopped Guessing

"Deep understanding of Google Ads strategy and an exceptional ability to explain complex things clearly. He consistently beat my expectations on turnaround without compromising quality, and genuinely cared about my business goals."

Rene Villeda

Google Ads client · LinkedIn

"It's hard to know who to trust with your campaigns. Zeeshan's work ethic and expertise with our site have been excellent. If you're looking to hire someone, I strongly suggest messaging him."

Paul Newton

Business owner · LinkedIn

"The audit was clear, well-organized, and showed deep expertise. Key improvements with actionable suggestions — everything was easy to understand. Highly recommend."

City Smart

Audit client · LinkedIn

HVAC Google Ads: Quick Answers

Do you only work with HVAC companies?

We specialize in HVAC, plumbing, and restoration with proven campaigns already built for these industries.

What ad budget do I need for HVAC?

Most HVAC companies need $1,500–$2,500/month in Google Ads spend, depending on the market.

How do you handle seasonality?

Budgets shift automatically between AC, heating, and maintenance services based on demand.

How do you track calls?

Every call and form submission is tracked back to the exact keyword and campaign.

How fast will I see more service calls?

Most clients see measurable improvements within 30–60 days.

HVAC Google Ads, Wherever You Operate

San Antonio

Google Ads for HVAC companies in San Antonio.

Austin

Google Ads for HVAC companies in Austin.

Dallas

Google Ads for HVAC companies in Dallas.

Houston

Google Ads for HVAC companies in Houston.

Phoenix

Google Ads for HVAC companies in Phoenix.

Get a Free Audit of Your HVAC Google Ads Account

We’ll show you exactly where your budget is leaking, which keywords are wasting money, and what we’d fix first. If we’re not the right fit, we’ll tell you that too.

20 minutes · No pitch, no pressure · Audit delivered within 48 hours